Sahara India Pariwar is a well know business conglomerates of India which is found and managed by Subrata Roy Sahara. He is a well known entrepreneur who is known for his good deeds for India society and excellent business skills. Sahara India Pariwar has different business interests like Mutual funds, Life Insurance, Housing Finance, Media & Entertainment, Information Technology, Tourism, Real Estate, Consumer Products, Infrastructure and Housing, Hospitality, Financial Services, City Development etc. Sahara India Pariwar is very famous because of its Media and entertainment business. Boney Kapoor, the famous film producer and director of Sahara television broadcasting and film production has given a boost to Sahara Media and entertainment business.

Boney Kapoor has joined as the director of Sahara One Media and Entertainment Ltd in June 2011 to enhance the business and he has successfully enhanced it. Before June 2011, when Boney Kapoor was not associated with Sahara Media and entertainment business, the positioning of Sahara One and its sister  channels FILMY and Firangi was not up to the mark. But now all these channels are doing good business.

Boney Kapoor did lots great efforts and wonders to take Sahara Media and entertainment business at great heights. He introduces some great shows at Sahara One Channel that cater to varied audiences. Some of the popular serials of Sahara One are Woh Rehne Waali Mehlon Ki, Kesariya Bhalam Aayo Hamare Des, Kahani Chandrakanta Ki, Ek Chutki Aasman, Mata Ki Chowki and many more.

Sahara Filmy and Firangi positioning get up to the mark soon after Boney Kapoor joined the business. Sahara Filmy is a popular  channel these days that shows a mix of Hindi as well as Hollywood dubbed films. Sahara Firangi offers fresh, modern and bold serials from across the world. Firangi shows some of the world’s most popular serials like America from Brazil, Lalola from Argentina, Love is in the Air from Germany, Second Chance from Columbia.

Subrata Roy Sahara Share a pleasant bond with Boney Kapoor and has co-produced many bollywood films with Sahara group. Boney Kapoor has also sold the rights of all his films to Sahara including the blockbuster hits such as Company, Run, Wanted, NO Entry, Shakti, Milenge Milenge and many others. Sahara India Pariwar is the first Media and Entertainment Ltd to involve a film producer to disseminate the broadcasting business. The main objective of bringing up Boney Kapoor to Sahara Media and Entertainment business is the enhancement of business.